Millennial Marketing Truths Archives - SkEye Studios
Go (Digitally) Native

Go (Digitally) Native

#digitalnomad

 

We millennials grew up with technology. Though we try not to brag about, the truth is, we’re a digital savvy and native generation.  85% of us own smartphones and, on average, have access to seven devices on a daily basis. And we don’t just have the toys, we use them, spending a whopping 18 hours a day consuming media. That time is spent surfing websites, reading blogs, posting on social media, sharing, liking, pinning, tweeting, snapping… well, you get the idea. We grew up with it after all.

 

85% of millennials own smartphones and, on average, have access to 7 devices on a daily basis. #millennialmarketing Click To Tweet

JOIN THE ONLINE CONVERSATION

As a business, if you aren’t part of the online conversation, you won’t be heard. We’re not just talking about having a website, we’re talking about using real, current technology and social media platforms to reach your customers. Having a significant presence online is no longer a recommendation as a marketing technique, it’s a necessity. Where to start? Here are three must-dos to check off in the quest to becoming digitally native:

  • First Date Impressions

An easy and often over-looked step in ensuring that your business is millennial friendly is making your website mobile friendly. Chances are good that a millennial’s first impression of your business will be seeing your website on that cute little smartphone glued to their hand. And when that impression is a mess of scrambled menus and weirdly resized stock photography, their first impression won’t be good. Mobile is the only media platform where time spent is growing. Mobile adoption is expected to increase from 50% to 73% by 2018.  So pull up your website on your smartphone and rate it’s look and functionality. If you’re rating is less than 5 perfect gold stars, put getting your website mobile friendly at the top of your list.  (9 tips to skip your way to mobile-friendly fields.)

WHO’S DOING IT WELLL’Oreal Paris.  With their Planet L’Oreal mobile, this makeup conglomerate ensures that all their info & tutorials are set up in a responsive and glamorous mobile experience.

  • Get That Second Date

If your website is your first impression, social media is the outfit you wear on the second date. With 71% of millennials engaging in social media daily, that second impression is important. So many businesses have half-hearted profiles on Facebook, Twitter, and Instagram, and it can only hurt them in reaching millennials. Go through your channels and ensure you have an accurate description, a consistent header and profile image, and correct contact information on all of your pages.  If millennials like how your business is represented, they’ll respond. Millennials are 2.5 times more likely than other generations to share social media links that reference brands. 52% of millennials use their mobile devices on social media to note that they like a brand.  Capture those likes by having a consistent and attractive social media look for your business.

WHO’S DOING IT WELLSpotify. Spotify has a huge millennial audience and a slick, identifiable, hipster-like style that’s consistent between all their social media channels.

  • Meet the Parents (aka Google)

We all know that Google is king (or queen, let’s be fair) when it comes to web presence and search rankings.  Think of Google as the parents that hold the sway before you can woo your consumers.  An easy way to get the best out of google rankings is to make sure your Google My Business profile is complete and up to date. This includes verifying your business (postcard style) and ensuring you have good customer reviews. Getting the right address & reviews is especially important for those local searches–usually hit up by millennials on the go–and getting all the right info on Google Maps. Follow the steps you need to get on Google’s best side, you won’t regret it.

WHO’S DOING IT WELL: Everyone. If you aren’t on Google, do you really exist? Think about it.

Follow these tips and you are well on your way of wooing those hard to impress digitally savvy millennials. And don’t worry, we try and play hard to get, but we’re absolutely open to loving your brand and business…forever. If you treat us right of course. 

Written by Margaret Anderson

As SkEye’s resident digital media guru, Margaret manages the interwebs with jedi-like precision. With a love for all things social, Margaret is SkEye’s genuis social media manager & tenacious inbound marketer.

A Startup’s Best Friend: Google Apps

A Startup’s Best Friend: Google Apps

THE OVERVIEW

At SkEye Studios, we’re passionate about using technological resources available to us.  While there are surely hundreds of helpful office management/small business tools out there, we use some more than others on a daily basis. As SkEye’s adamant organizer, let me introduce you to Google Apps for Work and why they’re great for a small business like us.

THE APPLICATION: Google Apps for Work

THE PURPOSE: Email with Company Domain, Document Editing/Sharing, Calendar, Video Conferencing

PRICE: $5 per user

FIND IT: www.drive.google.com

Oh Google.  In this day and age, it’s nearly impossible to function without it.  Personally and professionally!  Before migrating to using Google Drive, entirely, we were trying to keep track of shared items using Dropbox or by emailing them to one another, eventually realizing we were struggling to keep track of whether or not everyone had access to everything they needed at all times.

WHAT WE USE IT FOR

  • Email with a consistent domain for the whole team.
  • Shared business calendar for everyone to access and view one another’s availability.
  • Editing shared documents…In fact, Margaret and I are editing this blog in a Google doc as I type!
  • Google Hangouts is becoming more widely used for video and voice call conferencing.

Before I actually began work at the SkEye office in Hillsboro back in September, I was invited to collaborate on editing a script in Google Docs with the rest of the team.  It was my first time collaborating on a document at the same time as others…and it was LIKE MAGIC.  Let’s just all remember back in the day when group projects required the whole group to crowd around one computer (or typewriter???) while one person types and the rest pretend/try to give suggestions.  Working on a shared file in Google Drive with several other people is synergy in action.  Ideas can be fleshed out in shorthand, and changes can be made instantaneously.  

Our calendar is a work of art.  Our shoot for the Hillsboro Chamber of Commerce was pretty in-depth.  There were a lot of locations, and not everyone was needed at each shoot.  I give the rest of the team a bad time about not studying the calendar religiously, but, I suppose, given the crazy number of things that could be going on at any point in time, it’s not their fault.  

THE PROS

  • Easy – doesn’t require any additional training for the active computer user.
  • Adaptable – Can go on your phone or your computer.
  • Deep – The starter business plan comes with 30GB of storage per person in the Drive.
  • Committed to improvement – Google is always making adjustments and refining its tools.

What I like best about Google Apps is how user-friendly they are.  It’s particularly nice to know that as long as I “share” my documents with the rest of the team, they can access them.  I also love integration and consistency.  In my opinion, the more needs an app, or in this case, a suite of apps, is able to fill, the better it is.  Google already seems to be on a mission to fill most of our technological needs, and so far, the Google Apps for Work seem to be doing just that!

THE CONS

  • I love the idea of a shared drive of common folders that all staff as access to, simply by being a SkEye Studios employee.  It’s totally possible through sharing, but a little less convenient because it requires the extra step of sharing each document with the group.
  • Google or Apple?  It’s becoming an age-old question.  At SkEye, we all use Apple computers, but our personal cell phones are a combination of Apple, Android, and Windows, so accessing and integrating the Google suite of applications, especially the calendar into our personal lives requires a bit of finesse.
  • Can’t see reports with filters on mobile

To me, the biggest drawback to Google Apps is that if you are not a regular user of the suite, there are some difficulties in feeling comfortable with some of the intricacies.  For example, we’re still working out the bugs in our understanding of inviting non-company individuals to Hangouts.  Sometimes people say they aren’t able to connect to the meeting link.  So whether that’s just a user-error or an oversight, we have yet to learn.

THE TAKEAWAY

If you do one thing for your business today, it should be to re-think how entering into the “society of sharing” could impact your life.  Would having an integrated calendar system help with scheduling issues?  Would being able to write and edit documents in real-time from different locations within a team help with productivity?  Is the reason for not entering a shared-cloud workspace because you truly don’t have much to share or is it for selfish reasons, like being too tied to “your” documents.  Or maybe you just have a massive, crazy busy business and adding the Google Apps for Work would over-complicate things.
However, for those of you small businesses with a small team, I recommend the use of the Google apps.  We’re constantly finding new ways to build them into our daily functions as they fit our needs.  In the mobile world we live in, to me, it’s been beneficial to be able to access files that are regularly updated by any one of the SkEye team without having to re-download something or request a most up-to-date version to be sent to me.

Expert Is The New Cool

Expert Is The New Cool

WE GOT THE SMARTS

 

Let’s get something straight. Despite our bad rap as daydreaming, uncultured hipsters that can’t write in complete sentences, the fact of the matter is that millennials are wicked smart. Yup, it’s true. The same emoji addicted culture that spend their time playing video games is also the most educated generation in history with both high school, bachelors, and masters degrees continuing to rise.  (Why playing video games might make you smarter.) 76% of millennials want to be informed on specific topics. 75% want to learn things in general to become smarter.  

75% of millennials want to learn about topics to make them smarter. #millennialmarketing Click To Tweet

MARKETING IS SUCH A TURN-OFF

 

So here’s the deal. There’s good news and there’s bad news for businesses marketing to millennials. The bad news: Millennials don’t trust traditional advertising. A whopping 85% of us won’t care about the money you spend on television ads, billboards, newspaper ads (what’s a newspaper again?), and print flyers.  Pop-up ads? Nope. 70% of our digital savvy generation uses adblockers. (Get on the ad-blocking train.) We’ll even be too busy looking down at our smartphones to be affected by that fancy sign you spent hours putting up on your storefront.

KNOWLEDGE IS SEXY

 

But never fear, there is good news: Millennials trust experts.  Millennials are 44% more likely to trust experts–even strangers–than advertisements. We don’t want the pushy salesman or ads, we want the experts who we can trust.

CASE IN POINT: Some experts that have risen in popularity to become millennial household (well…apartment) names: astrophysicist Neil de Grasse Tyson, journalist & mogul Arianna Huffington, nutritionist Michael Pollan.  Click the names to follow these rockstars on Twitter. You’ll feel smarter almost instantly.

And millennials, being the digitally savvy explorers we are, will take the time to find experts, spending time researching the best businesses to sink our hard earned cash into. As research-obsessed consumers, we’re 247% more likely to be influenced by blogs or social networking sites when making purchasing decisions. 73% of millennials would agree that they are making smarter brand choices than their parents because of their knowledge, familiarity and access to digital information.

TOP TIPS FOR THROWING DOWN THE KNOWLEDGE

 

  • overwhelm with information

Beef up your website, blog, and social media channels with as much info, statistics, graphics, history, and specs as possible. Not only will this help your website & channels pop up quicker in search engines, but it will engage the information obsessed millennial and built trust & loyalty.

WHO’S DOING IT WELLGeneral Electric. With their catchy “imagination at work” slogan, this ultra-successful digital industrial company bombards consumers with a constant flow tech & software information, solidifying them as experts in their field.

  • think do-it-yourself

There’s nothing the average millennial doesn’t love about a good old do it yourself project. Where do we go to find the best nuggets of DIY info? Youtube. We love youtube. (Find out how much.) Pick out the information your business can provide that will engage and motivate consumers to get involved and follow you as an expert.

WHO’S DOING IT WELLSephora. Sephora keeps it current with an updated daily youtube channel full of the beauty & make-up tips that millennials crave. Tutorials and how-tos are also posted prominently on their website, giving information to consumers before pushing their products.
  • learn to love the tweet

Twitter was built for information. If you’re not on twitter, sign up. If you don’t use it frequently, start. If you don’t use it as a way of marketing yourself as an expert, get on it. Doling out information in nice little 142 character sharable chunks is the perfect way to engage millennials with your brand.

WHO’S DOING IT WELL: NASA. NASA kills it on their twitter, with thousands of separate twitter accounts (with followers in the millions) for individual stations, astronauts, and even the Mars Rover. They make the complexities and distsance of space relatable and interesting for the average consumer.

EXPERT TIME

 

Like what you’re reading? We hope so. But then, we haven’t even gotten to the best part yet! Because the coolest thing about establishing yourself as an expert is that it’s free!  All the tips above are easily done by not shelling out big bucks, but by doing what comes naturally — being an expert in your field. And that, in our millennial opinion, is totally cool.

Written by Margaret Anderson

As SkEye’s resident digital media guru, Margaret manages the interwebs with jedi-like precision. With a love for all things social, Margaret is SkEye’s genuis social media manager & tenacious inbound marketer.