Project Overview

We were posed with the task of creating a crowd funding video for a new sound technology product being developed in Silicon Valley. The company, ASTI, had developed NOVO, which when connected between a users headphones and their listening device, would adjust to outside sound either lowering or amplifying depending on the users’ preference. The script, constructed by both SkEye and ASTI, was prepared well in advance, as well a tight shooting schedule, roughly 2 days. We wanted to create a clean, futuristic feel, and decided the Black Magic URSA would yield us the best coloring freedom with RAW capabilities. ASTI raised $30,000 of their $50,000 goal in the first three days.